Diseño y validación de un instrumento de recolección de datos para el análisis logístico en comunidades artesanales: el caso de Capula, Michoacán

Resumen

The purpose of this research is to analyze the artisanal supply chain of the community of Capula, Michoacán, through the application of a data collection instrument designed to identify critical areas in the production, marketing, and distribution processes. The questionnaire used was adapted from a previously validated instrument in the article “Logistics management model for small and medium-sized enterprises in Mexico,” originally used in textile companies in the Puebla-Tlaxcala corridor, which guarantees methodological consistency and compatibility of results when transferring it to a different context. The instrument covered key dimensions such as supply, production, storage, distribution, sales channels, and performance indicators. Each section was adapted to the cultural, economic, and organizational reality of the artisan workshops in Capula, ensuring that the questions were understandable and relevant to the artisans, most of whom carry out their activities through empirical and family practices. Data processing was carried out using a coding system that identified patterns, structural weaknesses, and opportunities for improvement in logistics management. This information forms the basis for the design of a model tailored to the community, aimed at optimizing production flows, reducing dependence on intermediaries, and strengthening the competitiveness of pottery in national and international markets. The experience of applying a previously validated tool from an industrial sector to a craft environment demonstrates the relevance of developing hybrid methodologies that, in addition to respecting the cultural identity of communities, provide analytical tools applicable to other economic sectors with similar characteristics.